Job Details

Sr. Marketing Analyst

Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well. Our core values are: We serve faithfully by doing what's right with a joyful heart. We never settle by constantly striving for better. We are in it together by supporting one another and those we serve. We make an impact by taking initiative and delivering exceptional experience. Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include: Eligibility on day 1 for all benefits Dollar-for-dollar 401(k) match, up to 5% Debt-free tuition assistance, offering access to many no-cost and low-cost degrees, certificates and more Immediate access to time off benefits At Baylor Scott & White Health, your well-being is our top priority. Note: Benefits may vary based on position type and/or level.

Job Summary

The Sr. Marketing Analyst provides advanced analytics products/dashboards and reporting services to stakeholders in the digital and marketing teams. As a member of the Customer Analytics team, you will play a significant role in elevating how our customers experience Baylor Scott and White's digital assets and marketing initiatives. The Sr. Marketing Analyst will work cross-functionally with marketing, data architecture and engineers, and other business stakeholders to design, develop and maintain scalable analytics solutions and deliver insights to drive strategic marketing decisions. You will have the opportunity to identify and create key performance metrics using internal and external customer data, set targets for tracking and develop PowerBI dashboards; provide advanced analyses that yield valuable and actionable insights to marketing and other business stakeholders. As part of this, you will be responsible for translating key business needs into data requirements, deliver actionable insights and contribute to the development of predictive models and attribution frameworks.

Essential Functions of the Role

• Partner with marketing stakeholders to identify KPIs, track customer journeys and evaluate campaign effectiveness.
• Gather and document data requirements, examine and translate requirements into technical specifications, process and work flows. May serve in a lead consultant role for all customer contact and resource management.
• Collaborate with customer data platform team to develop and optimize marketing data models, metric fact tables and semantic layers in data platforms (e.g. Snowflake).
• Examine business requirements and source systems to design and develop solutions using a variety of toolsets. Develop the deliverables requested utilizing the most appropriate analytic tools while incorporating process efficiencies.
• Assess, produce and/or develop complex relevant, standard, or custom information (reports, dashboards, interactive reporting, charts, graphs and tables) from various data sources by querying data and generating the associated output. Distribute and disseminate critical deliverables to applicable agencies, researchers, management and other customers.
• Head validation of output and metrics to ensure data quality, reliability, and integrity.
• Document project/work assignments to include all needed technical documentation such as source to target mappings, data sources, definitions, methodologies, contact information, output requirements or other information to ensure continuity of process.
• Interpret complex data and associated deliverables in plain business language for executive and clinical staff. Effectively summarize information and create inherent/digestible information by selecting visualizations that are fit for purpose.
• Develop statistical, economic and financial research from data to evaluate performance and drive relevant business or clinical initiatives. Examine data for trends, observations, improvements and makes recommendations.
• Provide training and mentoring to junior colleagues.

Key Success Factors

Bachelor's degree in Statistics, Operations Research, Physics, Computer Science, Economics, Business, Clinical or other similar degree or equivalent experience required. Master's degree preferred. Advanced data manipulation, troubleshooting and critical skills. Advanced development skills in the use of enterprise statistical and BI tools, such as PowerBI, Cognos, Tableau, QlickView, Excel PowerPivot or SSRS. Advanced skill in the use of programming languages such as SAS, SQL, R, or STATA. Verbal and written communication skills. Ability to design, develop and implement systems necessary to collect, maintain, and examine data. Ability to gather and examine data, statistical data and develop reports. Ability to work exclusively and head cross-functional teams with minimal supervision. Knowledge of ETL & Data Warehousing. Ability to work with complex data of varying levels of quality and validity. Ability to develop data analytics and BI applications in a clear and understandable manner meeting user requirements. Ability to learn new processes and to find opportunities to gain efficiencies in current environment.

Belonging Statement

We believe that all people should feel welcomed, valued and supported, and that our workforce should be reflective of the communities we serve.

Qualified Candidates Will Have Experience With The Following:

• Marketing analytics
• SQL
• Snowflake
• PowerBI
• Agile Methodology
• Hospital Systems (not payor)

Preferred Qualifications:

• App analytics experience
• Kusto
• Microsoft Dynamics
• Marketo
• Amplitude

Minimum Qualifications:

EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification EXPERIENCE - 5 Years of Experience As a health care system committed to improving the health of those we serve, we are asking our employees to model the same behaviours that we promote to our patients. As of January 1, 2012, Baylor Scott & White Health no longer hires individuals who use nicotine products. We are an equal opportunity employer committed to ensuring a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.